ABC

2018 Oscars Rebrand

ABC

2018 Oscars Rebrand

Branding | Design | Motionography | Tabletop Production | Color Correction

Heavy Metal!

A sophisticated new look celebrating 90 years of the Academy Awards. Oscar came to town for a little shoot and a lot of bling! We rebranded the Oscars and developed the promo package extending across print, digital and broadcast. We’d like to thank the Academy…

Directed by: Bobby Hougham
Director of Photography: Stephen McGeehee
Creative Director: Eric Edwards
Design team: Arisu Kashiwagi, Vince Diga, Mauricio Leon, Filipe Carvalho, Joel Ebe, Eric Edwards, Bobby Hougham
Animation team:Eric Edwards, Marcus Kulik
Executive Producer: Sevrin Daniels
Creative Directors: Sevrin Daniels, Bobby Hougham

Network: ABC
Design Director: Lucas Aragon
Producer: Karla Saenz
Client: Academy of Motion Picture Arts and Sciences
CD: Ford Oelman

Directed by: Bobby Hougham
Director of Photography: Stephen McGeehee
Creative Director: Eric Edwards
Design team: Arisu Kashiwagi, Vince Diga, Mauricio Leon, Filipe Carvalho, Joel Ebe, Eric Edwards, Bobby Hougham
Animation team:Eric Edwards, Marcus Kulik
Executive Producer: Sevrin Daniels
Creative Directors: Sevrin Daniels, Bobby Hougham

Network: ABC
Design Director: Lucas Aragon
Producer: Karla Saenz
Client: Academy of Motion Picture Arts and Sciences
CD: Ford Oelman

The Process

The Process

3 statuettes, and yes they are bigger and heavier than you would expect! We shot them over the course of a day with both a still and motion camera set on one stage. The design needed to be reverential to the heritage of the past 90 years as well as forward looking.

3 statuettes, and yes they are bigger and heavier than you would expect! We shot them over the course of a day with both a still and motion camera set on one stage. The design needed to be reverential to the heritage of the past 90 years as well as forward looking.

FEATURED WORDS

The Oscars Insider: Episode 1

Host Adnan Virk discusses the screenplay nominees with Vanity Fair’s Rebecca Keegan, talks to chef Wolfgang Puck about his smoked salmon Oscars, and learns how to throw a THE SHAPE OF WATER Oscar party with lifestyle expert Kristen Turner.

These and other social media gems can be found amongst these tasty, tasty channels

These and other social media gems can be found amongst these tasty, tasty channels

┬ęCopyright 2017 Blank llc (dba thenewblank) all rights reserved

Pin It on Pinterest

Share This