E!

EJ NYC

E!

EJ NYC

Branding | Design | Editorial | Motionography | Compositing | Color Correction

Have you ever seen Leather roses?

ITV approached us to develop the brand package and main titles for their new show starring Magic Johnson’s son EJ formerly of Rich Kids of Beverly Hills fame. After seeing the designs, E! invited us to extend the branding into all promotional materials.

Executive Creative Directors: Bobby Hougham & Sevrin Daniels
Creative Director: Eric Edwards
Design: Vince Diga, Cody Cobb
3D: Cody Cobb
Animation/Compositing: Cody Cobb, Eric Edwards, Andy Musser
Executive Producer: Sevrin Daniels

Agency: NBC Universal/E!
VP, ECD, Design & Advertising, NBC Universal/E!: Mark Scheider
Sr. Prod. Manager, NBC Universal/E!: Erin Clarry
Sr. Project Manager, NBC Universal/E!: Kylie Robertson
On-Air Design Producer, NBC Universal/E!: Sandra Lim
Production Company: ITV
Director of Post Production, ITV Entertainment: Terry Powell

Executive Creative Directors: Bobby Hougham & Sevrin Daniels
Creative Director: Eric Edwards
Design: Vince Diga, Cody Cobb
3D: Cody Cobb
Animation/Compositing: Cody Cobb, Eric Edwards, Andy Musser
Executive Producer: Sevrin Daniels
Agency: NBC Universal/E!
VP, ECD, Design & Advertising, NBC Universal/E!: Mark Scheider
Sr. Prod. Manager, NBC Universal/E!: Erin Clarry
Sr. Project Manager, NBC Universal/E!: Kylie Robertson
On-Air Design Producer, NBC Universal/E!: Sandra Lim
Production Company: ITV
Director of Post Production, ITV Entertainment: Terry Powell

The Process

The Process

We were inspired by the personalities of the two stars in this show: NYC and EJ. EJ is a very flamboyant and audacious individual, but while he has no problems wearing fur, feathers and sequins he toughens the look with loads of black and leather. NYC adds structure and linework and also plays into the black and metallic palette.

We were inspired by the personalities of the two stars in this show: NYC and EJ. EJ is a very flamboyant and audacious individual, but while he has no problems wearing fur, feathers and sequins he toughens the look with loads of black and leather. NYC adds structure and linework and also plays into the black and metallic palette.

These and other social media gems can be found amongst these tasty, tasty channels

These and other social media gems can be found amongst these tasty, tasty channels

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