PBS

PBS Anywhere Branding Campaign

PBS

PBS Anywhere Branding Campaign

Branding | Design | Directorial | Editorial | Motionography | Animation | VFX | Compositing | Color Correction

The evolution of Public Television

The 2015 PBS branding campaign was tasked with being able to stretch across very disparate stories of “PBS Anywhere” as well as that PBS is for everyone, it needed to be able to encompass a 100% graphic approach as well as a live action approach that could somehow all feel familial.
We reached for the brass ring.

Directed by: Bobby Hougham (“Boxes”, “Slices of Life”), Sevrin Daniels (“Slices of Life”)
Director of Photography: John Jeffcoat (“Slices of life”)
Executive Producer: Sevrin Daniels, Kelly Green
Executive Creative Directors: Sevrin Daniels, Bobby Hougham
Creative Director: Eric Edwards
Design: Arisu Kashigawa, Bobby Hougham
3D Team: Eric Edwards, Lena Lee, Yinzi Xiong, Matt Guzzardo (“Boxes”), Xianming Han
Compositing: Eric Edwards, Lena Lee, Yinzi Xiong, Tim Turner (“Boxes”), Bobby Hougham (“Boxes”)
Score: Phil Peterson
Sound Design: John Buroker
Voice Talent: Glen Rockowitz

Client: PBS
Senior Creative Director, PBS: John Ruppenthal
Director of Production, PBS: Carol Paik
Creative Director, PBS: Derrick Chamlee
Associate Creative Director, PBS: David Wilder
Managing Director, PBS: James Dreesen

Directed by: Bobby Hougham (“Boxes”, “Slices of Life”), Sevrin Daniels (“Slices of Life”)
Director of Photography: John Jeffcoat (“Slices of life”)
Executive Producer: Sevrin Daniels, Kelly Green
Executive Creative Directors: Sevrin Daniels, Bobby Hougham
Creative Director: Eric Edwards
Design: Arisu Kashigawa, Bobby Hougham
3D Team: Eric Edwards, Lena Lee, Yinzi Xiong, Matt Guzzardo (“Boxes”), Xianming Han
Compositing: Eric Edwards, Lena Lee, Yinzi Xiong, Tim Turner (“Boxes”), Bobby Hougham (“Boxes”)
Score: Phil Peterson
Sound Design: John Buroker
Voice Talent: Glen Rockowitz
Client: PBS
Senior Creative Director, PBS: John Ruppenthal
Director of Production, PBS: Carol Paik
Creative Director, PBS: Derrick Chamlee
Associate Creative Director, PBS: David Wilder
Managing Director, PBS: James Dreesen

The Process

The Process

With a target audience as large as PBS (literally everyone) and a message that you can now watch PBS content everywhere and on nearly everything electronic, it made for an interesting story and challenge. It was a mighty big story to tell in 25 seconds. We also knew that while the first spot was animated that there would be live action follow ups that all needed to be within the brand campaign vernacular. So every style we worked on had a number of key parameters to hit before they were considered for the presentation. Lucky for us, we have some pretty smart and creative people on our team!

With a target audience as large as PBS (literally everyone) and a message that you can now watch PBS content everywhere and on nearly everything electronic, it made for an interesting story and challenge. It was a mighty big story to tell in 25 seconds. We also knew that while the first spot was animated that there would be live action follow ups that all needed to be within the brand campaign vernacular. So every style we worked on had a number of key parameters to hit before they were considered for the presentation. Lucky for us, we have some pretty smart and creative people on our team!

FEATURED WORDS

Promax BDA Hot Spot

March 20, 2014 by Daily Brief a promaxBDA publication

PBS shows how a simple box can bring so much entertainment to your living room (or phone, or tablet).

I’ve been lucky enough to work with TNB more than once, and I look forward to the next time – they are excellent creative partners and problem-solvers.

JARED J. TRAVER

PBS

I’ve been lucky enough to work with TNB more than once, and I look forward to the next time – they are excellent creative partners and problem-solvers.

JARED J. TRAVER

PBS

These and other social media gems can be found amongst these tasty, tasty channels

These and other social media gems can be found amongst these tasty, tasty channels

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