ABC

2013 American Music Awards Branding

ABC

2013 American Music Awards Branding

Branding | Design | Editorial | Motionography | Compositing | Color Correction

What a fresh faced little number this is.

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Simple yet sophisticated, we created a custom design with script automated typography for this gem of a package.

Directed by: Bobby Hougham
Creative Director: Eric Edwards
Design Team: Vincent Diga, Arisu Kashiwagi, Eric Edwards, Alan LLave, Yinzi Xiong, Lindsay Daniels
Expressions and Scripting: Dan Ebberts

Animation: Eric Edwards, Sevrin Daniels, Bobby Hougham, Tommy Hutcherson, Yinzi Xiong, Lena Lee, Alan Llave
Executive Creative Directors: Sevrin Daniels, Bobby Hougham
ABC Client: Lucas Aragon

Directed by: Bobby Hougham
Creative Director: Eric Edwards
Design Team: Vincent Diga, Arisu Kashiwagi, Eric Edwards, Alan LLave, Yinzi Xiong, Lindsay Daniels
Expressions and Scripting: Dan Ebberts
Animation: Eric Edwards, Sevrin Daniels, Bobby Hougham, Tommy Hutcherson, Yinzi Xiong, Lena Lee, Alan Llave
Executive Creative Directors: Sevrin Daniels, Bobby Hougham
ABC Client: Lucas Aragon

The Process

The Process

Creating a modern young brand expression for the American Music Awards also involved developing a custom animated script driven typeface. Then we tinkered and toiled to create slick little UI to assist the in house team at ABC in creating their entire branding package.

Creating a modern young brand expression for the American Music Awards also involved developing a custom animated script driven typeface. Then we tinkered and toiled to create slick little UI to assist the in house team at ABC in creating their entire branding package.

ABC-2013AMA_Storyboards07

The New Blank developed on-screen branding for the american music awards, take a peek at these storyboards in preparation for the final product.

Read More

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American Music Awards branding and identity storyboards for ABC. See the stars, Selena Gomez, Katy Perry, Lady GaGa, all of your favorites.

Read More

The New Blank was able to take media from many sources and make it all feel like one beautiful graphics package! They had to work with music video footage shot different ways and from different sources. The package they delivered was modular and versatile while keeping a high production look and feel to it.

It’s one of my favorite graphics packages in recent years!

LUCAS ARAGON

ABC

The New Blank was able to take media from many sources and make it all feel like one beautiful graphics package! They had to work with music video footage shot different ways and from different sources. The package they delivered was modular and versatile while keeping a high production look and feel to it.

It’s one of my favorite graphics packages in recent years!

LUCAS ARAGON

ABC

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