ABC

2014 American Music Awards Branding

ABC

2014 American Music Awards Branding

Branding | Design | Editorial | Motionography | Color Correction | Integrated

Bold and Blocky, Big and Clean

Stripped down the basics, we designed this package around the look and feel of the brand new AMA logo. The scale, and style of the type just works with with images and cutty animation style. We think our old mentor and friend, P. Scott Makela would have approved.

Directed by: Bobby Hougham
Design: Vince Diga, Lindsay Daniels
Animation: Scott Hudziak
Executive Producer: Sevrin Daniels
Executive Creative Directors: Sevrin Daniels, Bobby Hougham

Studio: ABC
Design Director, ABC: Lucas Aragon

Directed by: Bobby Hougham
Design: Vince Diga, Lindsay Daniels
Animation: Scott Hudziak
Executive Producer: Sevrin Daniels
Executive Creative Directors: Sevrin Daniels, Bobby Hougham
Studio: ABC
Design Director, ABC: Lucas Aragon

The Process

The Process

ABC returned to revamp the branding for the American Music Awards. We developed a bold graphic package celebrating their new logo. Along with streamlined template files for the in-house promo team.

ABC returned to revamp the branding for the American Music Awards. We developed a bold graphic package celebrating their new logo. Along with streamlined template files for the in-house promo team.

Pin It on Pinterest

Share This