ABC

2018 Oscars Branding

ABC

2018 Oscars Branding

Branding | Design | Motionography | Tabletop Production | Color Correction

Heavy Metal!

A sophisticated new look celebrating 90 years of the Academy Awards. Oscar came to town for a little shoot and a lot of bling! We developed the Oscars branding and promo package extending across print, digital and broadcast. We’d like to thank the Academy…

Directed by: Bobby Hougham
Director of Photography: Stephen McGeehee
Creative Director: Eric Edwards
Design team: Arisu Kashiwagi, Vince Diga, Mauricio Leon, Filipe Carvalho, Joel Ebe, Eric Edwards, Bobby Hougham
Animation team:Eric Edwards, Marcus Kulik
Executive Producer: Sevrin Daniels
Creative Directors: Sevrin Daniels, Bobby Hougham

Network: ABC
Design Director: Lucas Aragon
Producer: Karla Saenz
Client: Academy of Motion Picture Arts and Sciences
CD: Ford Oelman
Sr. Designer: Mandy Eastley

Directed by: Bobby Hougham
Director of Photography: Stephen McGeehee
Creative Director: Eric Edwards
Design team: Arisu Kashiwagi, Vince Diga, Mauricio Leon, Filipe Carvalho, Joel Ebe, Eric Edwards, Bobby Hougham
Animation team:Eric Edwards, Marcus Kulik
Executive Producer: Sevrin Daniels
Creative Directors: Sevrin Daniels, Bobby Hougham

Network: ABC
Design Director: Lucas Aragon
Producer: Karla Saenz
Client: Academy of Motion Picture Arts and Sciences
CD: Ford Oelman
Sr. Designer: Mandy Eastley

The Process

The Process

3 statuettes, and yes they are bigger and heavier than you would expect! We shot them over the course of a day with both a still and motion camera set on one stage. The branding design needed to be reverential to the heritage of the past 90 years as well as forward looking.

3 statuettes, and yes they are bigger and heavier than you would expect! We shot them over the course of a day with both a still and motion camera set on one stage. The branding design needed to be reverential to the heritage of the past 90 years as well as forward looking.

Oscars Storyboards 1

Amazing storyboard and outdoor display work for the 90th Oscars broadcast, subways, billboards, broadcast… Featuring Jack, Leo, Natalie and more

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Oscars Storyboards 2

Amazing storyboard and outdoor display work for the 90th Oscars broadcast, subways, billboards, broadcast… Featuring Jeff, Emma, Mahershala and more

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Oscars Storyboards 3

Amazing storyboard and outdoor display work for the 90th Oscars broadcast, subways, billboards, broadcast… Logos, Font, Layout, etc…

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Oscars Storyboards 5

Amazing storyboard and outdoor display work for the 90th Oscars broadcast, subways, billboards, broadcast… Featuring Jimmy, Lupita, Mahershala and more

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Oh shit! I need to come up with a quote for how awesome you guys are... oh can i just use that?

Ford Oelman

The Academy of Motion Picture Arts and Sciences

FEATURED WORDS

The Oscars Insider: Episode 1

Host Adnan Virk discusses the screenplay nominees with Vanity Fair’s Rebecca Keegan, talks to chef Wolfgang Puck about his smoked salmon Oscars, and learns how to throw a THE SHAPE OF WATER Oscar party with lifestyle expert Kristen Turner.

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