Alaska Airlines

In-Flight entertainment brand packaging

Alaska Airlines

In-Flight entertainment brand packaging

Branding | Design | Directorial | Motionography | Animation

Branding for 36,000 feet of entertainment!

Alaska Airlines new entertainment service needed identities and graphic animations, we created thematic bumps that would inform while setting the mood for the content they were about to consume.

Creative Direction: Bobby Hougham & Sevrin Daniels
Design: Eric Edwards, Sevrin Daniels, Vince Diga, Scott Hudziak
Animation Team: Scott Hudziak, Eric Edwards
Executive Producer: Sevrin Daniels

Agency: GLG
CD: Kurt Reifschneider

Creative Direction: Bobby Hougham & Sevrin Daniels
Design: Eric Edwards, Sevrin Daniels, Vince Diga, Scott Hudziak
Animation Team: Scott Hudziak, Eric Edwards
Executive Producer: Sevrin Daniels
Agency: GLG
CD: Kurt Reifschneider

The Process

The Process

We developed scenes based on the different themes of each channel. Utilizing sound design and secondary elements to tell the story of the scene the wall and type textures helped set the context.

We developed scenes based on the different themes of each channel. Utilizing sound design and secondary elements to tell the story of the scene the wall and type textures helped set the context.

AlaskaAirlines – 02

The New Blank developed in-flight branding for Alaska Airlines with the Seattle International Film Festival, see some of it here

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AlaskaAirlines – 01

The New Blank developed Adventure and Discovery in-flight branding for Alaska Airlines with the Seattle International Film Festival, see some of it here

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