Audi

A7 Times Square

Audi

A7 Times Square

Design | Directorial | Editorial | Motionography | Animation | Compositing | Color Correction | Integrated | Digital

26 stories of full motion meets interactive joy

In promotion of the new Audi A7 we created a gigantic, interactive billboard with a full CG, photo real car driving around Manhattan going from one high design location to the next. This was sistered to a similar billboard on display in the Audi show booth at the New York Auto show. And whaddaya know, it won a Lion!

Directed by: Bobby Hougham & Sevrin Daniels
Creative Direction: Bobby Hougham & Sevrin Daniels
Animation Team: Charlie Mooney, Michael Johnson, John Schuchard
Design Team: Bobby Hougham, Sevrin Daniels

Compositing Team: Sevrin Daniels, Bobby Hougham
Editorial: Sevrin Daniels
Executive Producer: Kelly Green
Agency: ZAAZ
CD: Paul Cooper
Producer: Brenda Fackler

Directed by: Bobby Hougham & Sevrin Daniels
Creative Direction: Bobby Hougham & Sevrin Daniels
Animation Team: Charlie Mooney, Michael Johnson, John Schuchard
Design Team: Bobby Hougham, Sevrin Daniels
Compositing Team: Sevrin Daniels, Bobby Hougham
Editorial: Sevrin Daniels
Executive Producer: Kelly Green
Agency: ZAAZ
CD: Paul Cooper
Producer: Brenda Fackler

The Process

The Process

After rounds and rounds of changes and revisions to get the model absolutely accurate for the US market, we drove it through a highly stylized version of NYC. We developed animations that would ultimately require splitting into several different monitors tiled together and tested the color values of the displays to make sure colors played true to brand. By the time we were done, the American Eagle building had a new set of specs for their book, written by yours truly.

We were excited to work on HBO Films new documentary on two iconic basketball players from our childhood, Larry Bird and Magic Johnson. They wanted to have the titles interwoven with actual documentary style interviews with the former NBA stars, and originally played with the idea of turning them into comic book style super heros.

Eventually it was decided that a way to show off their hero status without involving the fantasy world etc would be ideal. We concepted and created the idea of a childhood hero collage, brought to life, evolving through the careers of these two rivals. We would start with high school photos and use the Lakers and Celtics colors to indicate a sort of timeline and travel through their lives through the rivalry and finally into the friendship and retirement.

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