Fox

Bones Rebrand

Fox

Bones Rebrand

Branding | Design | Editorial | Motionography | Animation | Compositing | Color Correction

Who says a pile of bones cant be funny?

Bones is an eclectic mix of near camp humor with serious procedural investigation. We were tasked with finding a way to marry the two in branding and iconography. Inspired by sculptures both past and present of objects and buildings made of bones we created our own themed off elements of the show and threw them into the light table setting that is used as the examination table in the show.

Directed by: Sevrin Daniels & Bobby Hougham
Design: Lindsay Daniels, Bobby Hougham
Animation team: Charlie Mooney, Sevrin Daniels, Bobby Hougham

Score/Sound Design: Randy Torres
Executive Producer: Kelly Green
Studio: Fox
Fox Client: Justin Owens

Directed by: Sevrin Daniels & Bobby Hougham
Design: Lindsay Daniels, Bobby Hougham
Animation team: Charlie Mooney, Sevrin Daniels, Bobby Hougham
Score/Sound Design: Randy Torres
Executive Producer: Kelly Green
Studio: Fox
Fox Client: Justin Owens

The Process

The Process

We built these sculptures in 3D using actual medical bone models and texturing them to look as realistic as possible. We also created a lighting setup to emulate the light table from the show. The reality of that table is pretty ugly so we ended up taking some creative license with our lighting. It needed to feel like it was from the show but it also needed to read properly.

Typography was set in Adobe After Effects so the Fox in house team could make their variations as easily as possible.

We built these sculptures in 3D using actual medical bone models and texturing them to look as realistic as possible. We also created a lighting setup to emulate the light table from the show. The reality of that table is pretty ugly so we ended up taking some creative license with our lighting. It needed to feel like it was from the show but it also needed to read properly.

Typography was set in Adobe After Effects so the Fox in house team could make their variations as easily as possible.

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