Fox Int’l

The Simpsons

Fox Int’l

The Simpsons

Branding | Design | Script | Directorial | Editorial | Motionography | Animation | Compositing | Color Correction

7 different locations, 3 cities, on 2 continents

Part of a massive branding campaign for Fox international, we developed a series of templated spots that were localized for 44 different languages and 57 countries around the world.

Directed by: Bobby Hougham
Director of Photography: Bengt Jonsson
Creative Director: Bobby Hougham
Executive Producer: Kelly Green
Executive Creative Directors: Sevrin Daniels, Bobby Hougham
Writers: Kammie McArthur, Bobby Hougham
Design team: Arisu Kashiwagi, Brody Davis, Eric Edwards, Alan Llave, Vincent Diga, Mariana Silva, Mauricio Leon, Austin Shaw, Bobby Hougham
Production manager: Brianna Larson
Keying/Rotoscoping: Eric Litwin, Andy Tanguay, Eric Edwards, Tommy Hutcherson, Alan Llave, Lena Lee, Bobby Hougham
Compositors: Eric Edwards, Yinzi Xiong, Lena Lee, Alan Llave, Cody Cobb, Bobby Hougham
Editors: Sevrin Daniels, Jadie Zimmerman, John Jeffcoat, Eric Edwards, Tommy Hutcherson

Studio: Fox International
Client team: Liz Dolan: CMO, Alex Marinescu: VP Marketing, Chrystal Siersma: PR Director, Flor Picco: Creative Director, Cori Capuano: Creative Director, Mia Vickers: Marketing Coordinator

Directed by: Bobby Hougham
Director of Photography: Bengt Jonsson
Creative Director: Bobby Hougham
Executive Producer: Kelly Green
Executive Creative Directors: Sevrin Daniels, Bobby Hougham
Writers: Kammie McArthur, Bobby Hougham
Design team: Arisu Kashiwagi, Brody Davis, Eric Edwards, Alan Llave, Vincent Diga, Mariana Silva, Mauricio Leon, Austin Shaw, Bobby Hougham
Production manager: Brianna Larson
Keying/Rotoscoping: Eric Litwin, Andy Tanguay, Eric Edwards, Tommy Hutcherson, Alan Llave, Lena Lee, Bobby Hougham
Compositors: Eric Edwards, Yinzi Xiong, Lena Lee, Alan Llave, Cody Cobb, Bobby Hougham
Editors: Sevrin Daniels, Jadie Zimmerman, John Jeffcoat, Eric Edwards, Tommy Hutcherson
Studio: Fox International
Client team: Liz Dolan: CMO, Alex Marinescu: VP Marketing, Chrystal Siersma: PR Director, Flor Picco: Creative Director, Cori Capuano: Creative Director, Mia Vickers: Marketing Coordinator

The Process

The Process

We were tasked to create a series of branding promos for key shows in the Fox International 2012-13 line up. They needed to be simple, localizable and readily understandable without relying on colloquialisms etc. We also needed to be able to build a rich production with short amounts of time with the individual talent as well as really random amounts of production space.

We shot multiple productions in Hollywood Center Studios (once on the Lucille Ball stage!), Raleigh Studios in Atlanta (inside The Walking Deads prison set), and in Swansea, Wales (in an old Ford factory that has been converted to locations of medieval Florence, Italy).

Talent was shot individually, choreographed to be composited together to look like it was all group shot with one exception (see if you can figure out which it was), and ultimately composited together in CGI environments some simple, some more complex.

For The Simpsons we developed a storyline and were given a slew of animation from Gracie Films to use. Through modification and supplemental animation on our end we were able to execute the concepts.

We were excited to work on HBO Films new documentary on two iconic basketball players from our childhood, Larry Bird and Magic Johnson. They wanted to have the titles interwoven with actual documentary style interviews with the former NBA stars, and originally played with the idea of turning them into comic book style super heros.

Eventually it was decided that a way to show off their hero status without involving the fantasy world etc would be ideal. We concepted and created the idea of a childhood hero collage, brought to life, evolving through the careers of these two rivals. We would start with high school photos and use the Lakers and Celtics colors to indicate a sort of timeline and travel through their lives through the rivalry and finally into the friendship and retirement.

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