Fox

Upfronts

Fox

Upfronts

Branding | Design

Prepare to be overwhelmed, this happens every year

Branding 35 shows in 3 weeks. Holy shit the yearly Upfronts are a sprint!

Creative Direction Bobby Hougham
Design Team: Yinzi Xiong, Lena Lee, Sevrin Daniels, Alan Llave, Vincent Diga
Executive Producer: Kelly Green
Creative Directors: Sevrin Daniels, Bobby Hougham

Network: Fox Broadcasting Network
VP of Broadcast Design: Justin Owens

Creative Direction Bobby Hougham
Design Team: Yinzi Xiong, Lena Lee, Sevrin Daniels, Alan Llave, Vincent Diga
Executive Producer: Kelly Green
Creative Directors: Sevrin Daniels, Bobby Hougham
Network: Fox Broadcasting Network
VP of Broadcast Design: Justin Owens

The Process

The Process

Every year we know they are coming, they are always at the same time yet, the door flings open and in they slide in like Kramer on a greased floor. The networks have hundreds of shows in various stages of development that need identities to help sell them through. We are given sometimes as little as a paragraph describing each show, we give em back hundreds of looks, something’s gotta stick.

Every year we know they are coming, they are always at the same time yet, the door flings open and in they slide in like Kramer on a greased floor. The networks have hundreds of shows in various stages of development that need identities to help sell them through. We are given sometimes as little as a paragraph describing each show, we give em back hundreds of looks, something’s gotta stick.

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