TMobile

Unleashed

TMobile

Unleashed

Branding | Design | Directorial | Editorial | Motionography | Animation | VFX | Compositing | Color Correction

Developing the new style for T-Mobile

Publicis came to us with a rough animatic and moodboard and challenged us to build an animation and design vernacular for their new branding. Challenge accepted.

Creative Direction: Bobby Hougham & Sevrin Daniels
Design team: Eric Edwards, Lena Lee
Animation Team: Eric Edwards, Lena Lee, Alan Llave, Tommy Hutcherson

Executive Producer: Kelly Green
Executive Creative Directors: Sevrin Daniels & Bobby Hougham
Agency: Publicis West

Creative Direction: Bobby Hougham & Sevrin Daniels
Design team: Eric Edwards, Lena Lee
Animation Team: Eric Edwards, Lena Lee, Alan Llave, Tommy Hutcherson
Executive Producer: Kelly Green
Executive Creative Directors: Sevrin Daniels & Bobby Hougham
Agency: Publicis West

The Process

The Process

We were excited about the refreshing new creative and dove in head first to help bring this punk inspired aesthetic to life. Loads of custom illustration and old-school techniques were applied to develop this look. We also cut up a ton of footage and photography to inject some spice. A “no-VO” approach relied solely on visuals and on-screen graphics to tell our stories along with some good old punk inspired rock n roll for attitude and emotion.

We were excited about the refreshing new creative and dove in head first to help bring this punk inspired aesthetic to life. Loads of custom illustration and old-school techniques were applied to develop this look. We also cut up a ton of footage and photography to inject some spice. A “no-VO” approach relied solely on visuals and on-screen graphics to tell our stories along with some good old punk inspired rock n roll for attitude and emotion.

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