Verizon

Enterprise

Verizon

Enterprise

Design | Editorial | Motionography | Color Correction

A fun exploration of what it takes to VM

An explainer edit predominantly utilizing stock footage, unified with good color correction, graphic design and typography.

Creative Director: Bobby Hougham
Edit: John Jeffcoat
Design: Vince Diga
Animation Team: Monica Parsons, Eric Edwards, Scott Hudziak
Color Correction: Eric Edwards

Executive Producer: Sevrin Daniels
Executive Creative Directors:Bobby Hougham & Sevrin Daniels
Agency: MRM-McCann
Producer: John Williams

Creative Director: Bobby Hougham
Edit: John Jeffcoat
Design: Vince Diga
Animation Team: Monica Parsons, Eric Edwards, Scott Hudziak
Color Correction: Eric Edwards
Executive Producer: Sevrin Daniels
Executive Creative Directors:Bobby Hougham & Sevrin Daniels
Agency: MRM-McCann
Producer: John Williams

The Process

The Process

Telling a complex story on a limited budget can be a challenge,
fortunately there is stock footage. The challenge then becomes “how to make it look good and consistent from shot to shot?”, “how to make it feel on brand””, and “how to tell the parts of the story there aren’t any footage options for?”

We developed a look and feel that could wrangle the various shots and film types together. Our graphical “user interface” armature provides an interesting visual solution for on-screen text as well as a way to visually aid the story where the footage alone needed help as well as injecting some of that Verizon red. After sourcing our footage and discovering what sections in the script were going to need that help we developed animations that could specifically aid those sections. Sound design and score and a fantastic edit all pull their weight on this.

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